Aerial Pros

Tips for Managing Marketing Efforts in Multiple Locations

One of the ways a growing rental company shows success is by expanding to new and different locations.

Let Customers Be Your Best Spokespeople

You have some satisfied, even delighted, customers.

It’s All About the People

As we celebrated Genie turning 50 in 2016, a lot of people asked what our secret was; how have we succeeded in the aerial industry for over 50 years?

What to Consider When Getting Into the Aerial Rental Market

Whether you’re a start-up or an established rental business, if you are thinking of getting into the aerial rental market – equipment that includes boom lifts, scissor lifts and telehandlers – there are more things to make decisions about than just what equipment to order.

Customer Testimonials Should be Part of Your Marketing Efforts

Capturing customer testimonials is a powerful marketing strategy.

Create a Newsletter That Cuts Through the Clutter

Every day, your customers’ inboxes are flooded with newsletters, and it might be hard for your customers to differentiate your rental store’s effort from the competition’s.

Focus on Content to Keep Your Rental Company’s Website Relevant

With more and more marketers focusing on inbound marketing campaigns to drive and deliver new rental business opportunities, content marketing (producing valuable, engaging content tailored to a specific audience) is bigger than ever because it builds your rental company’s brand and keeps your business top-of-mind during the renting process.

Marketing Your Rental Store at Tradeshows and Special Events — Step 1

For many people who attend tradeshows or special events, the tradeshow begins when they step into your booth for the first time, looking at your equipment offerings and chatting with your employees.

How Content Can Grow Your Rental Business

Ten years ago, social media was not seen as a medium by which to conduct business.

Tips for Building a Successful Rental Business

Whether you’re new to the industry or have been around for a while, every rental store owner’s goal is to build a business that will grow and expand over time.

How our Manufacturing Practices Influence your rROIC

Our goal at Genie is to produce industry-leading aerial lift equipment designed and built to maximize machine uptime and provide the highest rental return on invested capital (rROIC) to our customers.

Differentiation Strategy for Your Rental Business

In today’s rental industry, competition in the aerial marketplace is intense, with many rental options available for prospective customers.

Cash, Lease or Finance – Options to Purchase Your Rental Fleet

Equipment acquisition decisions are more involved than just picking which models to stock in your rental fleet.

Top Attractions to Check Out While in Atlanta for The Rental Show 2016

The Rental Show is full of activities for everyone to participate in, but sometimes you need a break in the action to check out some of the local attractions.

How is PR Different from Advertising for Rental Companies?

Unless you’re in the marketing business, chances are that you don’t fully understand what public relations is and/or how it is different from advertising.